How job seekers can use AI to their advantage

By Courtney Sperl, Senior Talent Advisor at Blue Cross and Blue Shield of Minnesota

In today’s fast-paced job market, artificial intelligence (AI) isn’t just transforming how companies hire—it’s also empowering job seekers to stand out. As a recruiter in the health insurance industry, I’ve seen firsthand how candidates who embrace AI tools often come to the table more prepared, polished, and confident. Here’s how you can use AI to your advantage in your job search:

Build and tailor your resumé

AI-powered platforms can help build your resumé and analyze job descriptions that help you optimize your resumé with the right keywords and formatting. This increases your chances of standing out and aligning your experience with the roles you’re targeting.

Job matching

AI job-matching tools can scan your resumé and surface opportunities that align with your skills and experience—even ones you might not have considered. This expands your reach and helps you uncover roles that fit your background in unexpected ways.

Strengthen your personal brand

Your online presence matters. AI can help you enhance your LinkedIn profile by refining your headline, summary, and experience sections to better tell your story. You can also use AI to generate thoughtful posts, articles, or comments that showcase your expertise and engage your professional network.

Interview preparation

AI-driven mock interview platforms simulate real interview scenarios, offering practice questions and feedback on your responses, tone, and pacing. Practicing with these tools can help you feel more confident and perform better when it counts.

Research companies

AI tools can summarize company news, benefits, and culture insights—helping you prepare thoughtful questions and tailor your application to align with the company’s mission and values.

When you use AI tools strategically, you’re not just adapting to the future of work—you’re taking the lead. These technologies help you highlight your innovation and adaptability, making you stand out as a forward-thinking, future-ready professional.

Note: All applications at Blue Cross are reviewed by a Talent Advisor. We do not use AI or automated systems at any stage of the application review process. Our Talent Advisors evaluate each candidate based on their qualifications, experience, and alignment with the role and company values.

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