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Product Consultant Pr Job

Date: Jan 28, 2019

Location: Eagan, Minnesota, US, 55122

Company: Blue Cross and Blue Shield of Minnesota

 



About Blue Cross



 



Founded in 1933, Blue Cross and Blue Shield of Minnesota is the largest health plan in the state. We have more members, the largest network of providers and more products and services than any other plan in Minnesota. From the beginning, Blue Cross has been an innovator with a mission of making a healthy difference in people’s lives.



 



We understand the importance of finding a job that you truly enjoy — at a company that shares your values. We’ve made it easy to feel good about working at Blue Cross by encouraging volunteerism, valuing diversity and offering the flexibility you need to live a balanced life. We offer a suite of comprehensive medical and dental benefits as well as competitive pay, flexible work schedules and generous personal paid time off in addition to 20 hours of volunteer paid time off each year. We look forward to serving Minnesotans over the next 80 years and beyond. Join us and make a healthy difference through the work you do every day.


Description Summary

This position is responsible for providing leadership, planning, strategic direction, and delivery for a product line within a commercial markets segment or line of business (including Health and Wellness) or affiliated companies. The goals and results will align with their portfolio manager's overall segment goals in order to achieve enrollment, revenue and profit performance and business results. This person will be responsible for working with the key internal teams (including sales, underwriting, actuarial, operations, channel, marketing communications, finance, IT, etc) to drive the product plan development and delivery. This will include, but not be limited to, driving market insights, product lifecycle management, market planning, performance monitoring, pricing, and strategic integration.



Success will include:




  • Collaborates and partners to ensure alignment and successful execution of network and/or provider strategies

  • Supports product strategy, planning, development and management; including networks, service area, benefit design, filing, compliance, etc

  • Collaborates with the commercial product management  team to ensure accurate and timely filing

  • Ensure go to market readiness by open enrollment date (renewal information in members’ hands, tools ready, product materials finalized, agents trained)

  • Product performance and continuous improvement


Accountabilities


  1. Leads the strategy and delivery for a product line within a commercial markets segment. Develops the strategies, plans, and tactics to drive profitable customer acquisition and retention which align with their portfolio manager’s overall segment goals to achieve enrollment, revenue and profit performance and business goals.

  2. Advances an integrated approach to identification and resolution of market trends in collaboration with Sales, Market Research, Marketing Communications, Customer Experience and other functional areas. Drives the discovery and validation of market problems and opportunities (both existing and future customers) and translates these to opportunities for the product line – re-stages, new offerings, or new niche markets.

  3. Directs the product line lifecycle management and is responsible for the successful delivery, including re-stages, new offerings, and retirement of existing products, to meet the overall needs of the market and achieve the business and financial objectives.

  4. Leads the planning and execution with the integrated business design teams and the technical product managers to ensure that the product lines continue to evolve to create market differentiation and are executed in a seamless manner with operations and technical teams.

  5. Monitors and evaluates the product line performance including market share, profitability, growth, customer feedback and competitive insights.

  6. Advances strategies that support the overall segment plan, sector plan and corporate initiatives including health improvement, lowering healthcare costs and increasing individual engagement.

  7. Provides leadership to shape the work of their product line steering teams to support the overall segment goals ( these teams in include sales, channel, marketing, research, underwriting and operations).

  8. Maintains close relationships with the market (through customers, brokers, agents, and consultants,) to inform opportunity areas. This includes identification of enhanced customer segment insights target (their unmet needs, and strategies to address these needs) and implications for the product lines.

  9. Determines opportunities and strategies to buy/build/partner decisions to advance the overall product line.


Requirements


  • Bachelor's degree and a minimum of 7 years work experience in healthcare, sales, marketing, sales operations or related field or 11 years of the same in lieu of a degree.

  • 3 years experience managing complex projects involving multiple team members and including task assignment, working with key customers (internal or external), managing teams and customer relationships and managing project deliverables. 

  • Excellent product line management skills and supporting project management skills.

  • Strong strategic thinking, analytical, innovation, financial and decision making skills. 

  • Exceptional written and verbal communication skills; proven ability to communicate and collaborate with multiple audiences (internally – various levels of management; externally – healthcare professional, business people, and consumers).

  • Proven experience in developing and executing winning product plans to deliver corporate objectives.

  • Skilled at managing products through stage gate development process.

  • Ability to drive results in a complex, often ambiguous, environment.

  • Proven experience in managing products in a highly regulated environment while meeting overall corporate objectives.

  • Self-directed, ability to manage multiple tasks and projects in a timely manner.

  • Self- directed to expand industry best practices to extend to BCBSMN.

  • Overnight travel is required infrequently.


Preferred Requirements


  • Product management discipline expertise preferred (ex. Pragmatic Marketing).


FLSA Status

Exempt

Blue Cross Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



 



Make a difference



 



Thank you for your interest in Blue Cross. Be part of a company that lets you be you — and make a healthy difference in people’s lives every day



 



Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



 



Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association


Nearest Major Market: Minneapolis

Job Segment: Consultant, Consulting, Underwriter, Medical, Communications, Insurance, Contract, Healthcare, Marketing