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Marketing Communications Specialist Senior Job

Date: Sep 6, 2018

Location: Eagan, Minnesota, US, 55122

Company: Blue Cross and Blue Shield of Minnesota

About Blue Cross



For more than 80 years, Blue Cross and Blue Shield of Minnesota has worked to improve the health of all Minnesotans. As a nonprofit organization, we have a long history of making a healthy difference in people’s lives and of giving back to the communities we serve. In particular, our industry-leading commitment to veterans, service members and their families helped us to be named the first and only Beyond the Yellow Ribbon health plan company in Minnesota.



We make it easy for you to support veterans groups and other community organizations by providing 20 hours of volunteer paid time off each year — in addition to regular paid time off. The dedication of Blue Cross volunteers has earned us recognition for running one of the most successful corporate food drives in the state; donating nearly 1,500 volunteer hours at Habitat for Humanity worksites; and growing more than 750 pounds of fresh produce at our onsite Community Giving Gardens. Find your place at a company that cares about veterans, our employees, our members and our communities.


Description Summary

Join the Blue Cross Marketing team as a senior marketing communications specialist responsible for creating relevant and compelling content to engage and educate current and prospective health plan consumers, clients, and other stakeholders. Write copy for sales and member materials, digital channels, retail store environments, direct mail services, and face-to-face communications.


Accountabilities


  1. Collaborate with assigned market segment team to create messaging and content that drives consumer/member engagement and sales channel enablement.

  2. Support the development of segment-specific value propositions for assigned market segments, and product-specific value propositions for assigned products.

  3. Write and edit a wide-range of content used for consumer engagement, sales channel enablement, sales support, client support, product launch, and health plan open enrollment; produced in a variety of formats (e.g. printed material, article, video, presentation, email, website, social media).

  4. Implement advanced online and print copywriting capabilities to deliver communications that stand out, stay on message and speak to consumers and clients in a consistent tone of voice.

  5. Understand how an audience interacts with digital media differently form print, and identify what makes digital content successful for website, landing page, email, social media and blogs.

  6. Work closely with graphic designers as “communications planners” to deliver cohesive, harmonious design and copy that makes the content strike a chord with consumers and clients.

  7. Leverage content management system and other online resources to manage multiple projects across assigned market segments and products.


Requirements


  • Bachelor's degree preferably in the communications, marketing or journalism field and 5 years of related work experience, or 9 years of related work experience in lieu of a degree.

  • Exceptional copywriting skills for both web and print formats.

  • Demonstrated editing and proofreading skills.

  • Strong research, problem-solving and analytical skills.

  • Ability to work independently and execute with minimal guidance.

  • Demonstrated interpersonal skills for working with business partners, vendors and cross-functional teams.

  • Strong project and time management skills for juggling changing priorities and working under tight deadlines.

  • Intermediate level competency in Microsoft Office suite of products (especially Microsoft Word and PowerPoint) as well as experience using online project management tools.


Preferred Requirements


  • Subject matter expertise in health care or medical industry.

  • Experience in technical product writing, especially for Medicare, Medicaid or Individual health plans.

  • Cross-discipline competence in SEO, UI/UX, B2B/B2C marketing and PR.

  • Track record of being an integral member of a cross-functional marketing team.


FLSA Status

Exempt


Blue Cross Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



 



Make a difference



Thank you for your interest in Blue Cross. Be part of a company that lets you be you — and make a healthy difference in people’s lives every day



Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association


Nearest Major Market: Minneapolis

Job Segment: Communications, Marketing Communications, Medical, Proofreading, Copy Editor, Marketing, Creative, Healthcare