Our employees are proud to care for the communities where we live and work. That’s why we created Heart of Blue.

Our employees give thousands of hours and dollars every year to community projects and nonprofit groups through Heart of Blue. They often use their time, talent and resources to help nonprofits that:

  • Promote a healthy lifestyle
  • Fight hunger
  • Help families, youth and seniors
  • Better our communities

Blue Cross honors employees' volunteer efforts through the Heart of Blue program. This includes:

  • Volunteer Paid Time Off, giving employees the flexibility of volunteering during the work day, up to 20 hours per year.
  • A reward giving back their personal time. Through the "Dollars for Doers" program, Blue Cross gives $250 to an eligible nonprofit recognizing any employee that gives 40 or more hours of their personal time in a calendar year to that organization.
  • Team building through volunteering. Each year three employee teams who create and carry out a volunteer project earn a $500 gift to the nonprofit they supported. 
  • Employee-Driven Innovation: Giving Gardens and Teaching Giving Gardens
  • Blue Cross helps our “intrapreneurs” (employees that act as entrepreneurs within the company) come up with new ways to give back to our communities. That's how Blue Cross' Community Giving Garden, a garden on the Blue Cross campus that grows fresh vegetables for our community, came to fruition.
  • This idea led to a group of 18 (and counting!) company gardens in Minnesota. In 2013, the network was given the Corporate Volunteerism Council - Twin Cities' Innovation Award.

See how you can start a giving garden (PDF) 

Community Giving Campaign

The Community Giving Campaign is Blue Cross’ annual workplace giving program. It’s an opportunity for Blue Cross employees to support the nonprofit organizations that are most important and meaningful to them by making a financial donation. While many employees give on their own throughout the year, our annual workplace giving campaign includes matching funds from the Blue Cross and Blue Shield of Minnesota Foundation, which boosts the impact of each employee’s pledge.

The Community Giving Campaign is an extension of Blue Cross' commitment to Moving Health Forward. An annual tradition that helps to benefit nearly 800 nonprofits in the community, the campaign is an essential part of our Corporate Social Responsibility work. Every year, it’s a great collaborative effort of employees across the company coming together to live out our mission of making a healthy difference in people’s lives.

Corporate Social Responsibility

For more than 80 years , Blue Cross and Blue Shield of Minnesota has been committed to Minnesota communities.

The current Report to the Community